Samsung shows its chest in the gaming market with its televisions

With the launch of the new PS5 and Xbox Series game consoles, Samsung wants to highlight the ability of its televisions to play games at their highest quality

The video game market is going through a fabulous moment because of the fact that we are more locked up at home than ever, something to which we must add that new video game consoles are launched this month, the PlayStation 5 and the Xbox Series X. For the manufacturers of televisions, there is no better time to bet on the world of gaming. And that’s what Samsung does.

From the South Korean company, they point out that the technologies implemented in their 4K and 8K televisions allow them to take full advantage of these new game consoles, which need the HDMI 2.1 standard (present in Samsung’s high-end range) to use the highest resolutions and rates of image refresh.

In a video call with several Spanish media, the company’s representatives in Spain have exposed how its range of televisions not only reigns supreme in Spain in terms of number of units sold and value (the price paid per unit), but has also managed to grow at a critical time such as the pandemic, calculating that its business volume will grow by around 10% in 2020.

It turns out that spending more time at home has caused many Spaniards to buy new televisions. This has meant that the online business for the sale of televisions has grown to 30% of the total units sold in Spain, according to Samsung.

Four out of ten of these new televisions have been theirs and, according to the company, they are leaders in all segments except two: those with televisions below 300 euros and those with screens with less than 32 inches.

Among the milestones highlighted by the company, I would highlight reaching more than 1 million units placed of The Frame, one of its ‘lifestyle’ televisions and the launch of new screens in this category, which they assure is no longer a niche. Along with The Frame, this range is completed by The Sero, The Serif and two new models: The Terrace, for outdoor consumption; and The Premiere, a projector that generates an image of more than 100 inches on a wall.

Regarding the video game market, Samsung has highlighted several technological advantages implemented in its higher-end televisions, such as surround sound without the need for extra speakers (OTS), low image latency when playing video games (essential for the competitive gaming) or the implementation of the HDMI 2.1 standard, necessary for the new PS5 and Xbox Series X game consoles to play games at 4K resolution and with a refresh rate of up to 120hz.

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